Client Version: Compelling Online Profiles for Executives

These resources are abridged from the "Compelling Online Profiles for Executives" course and are provided on a complimentary basis to individual clients who have contracted Segal Coaching LLC to draft their LinkedIn profiles.

Interested in this course? Email us at [email protected]

What Is Included in the Course?

More than three hours of videos that provide an in-depth look at the key elements of the LinkedIn platform and profile drafting
Expert advice on job search through LinkedIn, the recruiter perspective, activity updates (that keep you front-of-mind and connected) and how AI and machine learning power the platform
A personalizable checklist so you can prioritize and keep track of revisions
Advice about authenticity, personal branding and individualized LinkedIn strategies from a leadership coach who is plugged into the executive community

Online Profiles for Executives: Intro to the Course

Course curriculum

1. Welcome
2. Copyright & Disclaimers
1. Getting Started with Personal Branding: Two Overarching Priorities
2. Creating Your Personal LinkedIn Strategy
3. Checklist of Action Items (That You Can Personalize and Use Again and Again)
1. Overview Video: A Comprehensive Look at LinkedIn
2. Your Profile: A "Top-to-Bottom" Overview of Each Section
1. LinkedIn's Greatest Challenge: Matchmaking at Scale
2. Artificial Intelligence and Machine Learning
3. Thinking Like a Recruiter
4. The Role of ATS
5. Company Pages on LinkedIn
1. Evaluating Your Current Headshot
2. Your Profile Photo
3. Preparing Yourself for a Photo Shoot
  FREE PREVIEW
4. Working with a Photographer
5. Adjusting for Glasses in a Photo Shoot (and After)
6. Adding a Banner Above Your Headshot
1. Thinking Expansively About Your Experience
2. Defining Your Personal Value Proposition
3. Personal Value Proposition Worksheet
1. Authenticity: What Does It Actually Mean?
2. Authenticity Part 2: Your Core Self
1. Featured Section
2. LinkedIn Attachments - A How-To Guide
3. Creator Mode
4. Your Accomplishments Section (Publications, Honors, Organizations, Certifications, etc.)
5. Formatting Your Publications
6. Formatting Your Certifications
7. Requesting Recommendations
1. Your Summary & Experience Sections
2. LinkedIn Summary Styles: Choose the One that Fits You Best
3. Your Skills Section: An Important But Often Overlooked Part of the Profile
1. Developing a LinkedIn Networking Strategy
2. Building Out Your Network of First-Degree Connections
3. The Best People to Have in Your Network
4. InMails and Other Cold Connection Requests
1. Activity on LinkedIn
2. Writing Posts
3. Sharing Others' Posts
4. Hashtags - What Are They? Why Use Them?
5. Article Writing: The Mechanics
6. Writing Articles & Thought Leadership
1. The Job Search Functions of LinkedIn (Easy Apply and Other Features)
1. Settings & Privacy
2. Protecting Your Account and Personal Information (What to Do, What Not to Do)
3. Search Engines and Public Profile Settings
4. If Your Employer Learns About Your Job Search through LinkedIn
1. Maintaining Your Momentum

About this course

$249.00
49 lessons
3.5 hours of video content

Instructor(s)

Executive Coach / Facilitator Anne Marie Segal

ANNE MARIE SEGAL, founder and principal of Segal Coaching LLC, partners with board candidates, General Counsel and other senior and rising executives to expand their impact and advance their leadership trajectories.

As an executive coach and professional writer since 2015, Anne Marie works with individual clients at key transition points in their careers and on longer-term personal branding and leadership development projects. A significant number of these clients have partnered with Anne Marie for five years or more and sought her support through multiple job changes and/or promotions, including first-time and successive C-Suite roles.

She has also launched a board candidate mastermind and several senior leadership cohorts that offer opportunities for facilitated discussions, group coaching and professional networking.

ANNE MARIE SEGAL, fundadora y directora de Segal Coaching LLC, se asocia con candidatos a la junta, asesor general y otros ejecutivos senior y en ascenso para ampliar su impacto y avanzar en sus trayectorias de liderazgo.

Como coach ejecutiva y escritora profesional desde 2015, Anne Marie trabaja con clientes individuales en puntos clave de transición en sus carreras y en proyectos de desarrollo de liderazgo y marca personal a largo plazo. Un número significativo de estos clientes se han asociado con Anne Marie durante cinco años o más y han buscado su apoyo a través de múltiples cambios de trabajo y/o promociones, incluidos puestos de C-Suite por primera vez y sucesivos.

También ha lanzado un grupo "mastermind" para candidatos a la junta directiva y varios grupos de liderazgo senior que ofrecen oportunidades para debates facilitados, entrenamiento grupal y establecimiento de contactos profesionales.

Anne Marie Segal

Executive & Leadership Coach

Segal Coaching LLC

[email protected]

FAQ

Can I enroll if I am not a client of Segal Coaching LLC?

Yes, you can.

This version of the course course is designed to provide extra support for clients who have contracted us to draft their profiles. In most cases, the full course is a better fit, but if you are already comfortable that you know how to optimize your headline, summary, job titles and experience section, you will find significant value in this course with respect to the other points it covers.
What does this course include?

This course includes expert advice and information to create a compelling LinkedIn profile that will attract recruiters, hiring managers and relevant connections to your profile. It also includes an overview of the top action items you can take to improve your profile. It does not include an individualized review, editing or additional advice (unless you are a client of Segal Coaching LLC who has contracted us for those services).
How long can I access this course?

From the moment you start the course, you will have 12 months to access the course and any updates that may be added (or longer, if this course is extended beyond that date).
Does the instructor have specialized expertise in LinkedIn?

Anne Marie Segal is an executive and leadership coach, the CEO of Segal Coaching LLC and a former practicing attorney.

She regularly advises board candidates, senior and rising executives and other professionals on LinkedIn profile writing and holds a certification as a Nationally Certified Online Profile Expert through the National Résumé Writers Association.
She has also personally written hundreds of LinkedIn profiles for executives and other professionals.

Segal Coaching Academy (SCA)